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Internet marketing
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Zhu, Yi
89
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72
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15
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11
Xu, Linli
11
Rennhoff, Adam D.
9
Zhang, Junsen
7
Liaukonyte, Jura
6
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5
Katona, Zsolt
5
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5
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5
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5
Du, Rex Yuxing
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4
Dukes, Anthony J.
4
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Handbook of media economics ; Volume 1A
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International Review of Finance
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International journal of advertising : the quarterly review of marketing communications
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International journal of business anthropology
1
International review of finance
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Journal of Behavioral Decision Making
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Journal of Business Ethics
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Journal of Comparative Economics
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Journal of Small Business and Enterprise Development
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ECONIS (ZBW)
108
RePEc
22
OLC EcoSci
10
Other ZBW resources
5
EconStor
3
BASE
1
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1
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
2
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
3
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
4
Creation of corporate identity : the role of rites and symbol in management
Zhu, Yi
- In:
International journal of business anthropology
7
(
2017
)
2
,
pp. 39-65
Persistent link: https://www.econbiz.de/10011943190
Saved in:
5
The interplay of sensegiving and sensemaking : politics of ideology at a Japanese retailer in Hong Kong
Zhu, Yi
- In:
Qualitative research in organizations and management : …
18
(
2023
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10014431089
Saved in:
6
Corporate culture and globalization : ideology and identity in a global fashion retailer
Zhu, Yi
-
2023
Persistent link: https://www.econbiz.de/10014417745
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7
Do business cycles result from stochastic shocks?
Zhu, Yi
- In:
Macroeconomic dynamics
28
(
2024
)
5
,
pp. 1150-1160
Persistent link: https://www.econbiz.de/10015055140
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8
The quantity-quality tradeoff of children in a developing country : identification using Chinese twins
Li, Hongbin
(
contributor
);
Zhang, Junsen
(
contributor
); …
-
2007
Testing the tradeoff between child quantity and quality within a family is complicated by the endogeneity of family size. Using data from the Chinese Population Census, this paper examines the effect of family size on child educational attainment in China. We find a negative correlation between...
Persistent link: https://www.econbiz.de/10003641527
Saved in:
9
Income, income inequality and health : evidence from China
Li, Hongbin
(
contributor
);
Zhu, Yi
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003373348
Saved in:
10
Mobility of the Chinese urban poor : a case study of Hefei City
Peng, Zhong-Ren
;
Zhu, Yi
;
Song, Shunfeng
- In:
The Chinese economy
41
(
2008
)
1
,
pp. 36-57
Persistent link: https://www.econbiz.de/10003680947
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