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Using store level scanner data to improve category management decisions : developing positioning maps

Gonzáles-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666-674

Persistent link: https://www.econbiz.de/10003852631

Retail pricing decisions and product category competitive structure

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10003953524

Factors influencing repeat visits to a destination: the influence of group composition

Campo-Martínez, Sara; Garau-Vadell, Joan B.; … - In: Tourism management : research, policies, practice 31 (2010) 6, pp. 862-870

Persistent link: https://www.econbiz.de/10008650040

How entrepreneurial characteristics influence company creation : a cross-national study of 22 countries tested with panel data methodology

Álvarez-Herranz, Agustín; Valencia-de-Lara, Pilar; … - In: Journal of business economics and management 12 (2011) 3, pp. 529-545

Persistent link: https://www.econbiz.de/10009533038

Handbook of research on strategic retailing of private label products in a recovering economy

Gómez-Suárez, Mónica (ed.); … - 2016

Foreword -- Preface -- Acknowledgment -- Introduction -- Private label management : insights and research directions / Sebastián Molinillo, University of Málaga, Spain, Yuksel Ekinci, University of Reading, United Kingdom, Georgina Wyatt, Oxford Brooks, United Kingdom, Nicoletta Occhiocupo,...

Persistent link: https://www.econbiz.de/10011485739

Assessing the impact of ethnocentrism in the food buying decisions of international university students

Tirelli, Christian; Martínez-Ruiz, María Pilar; … - In: Journal of food products marketing 22 (2016) 3, pp. 279-303

Persistent link: https://www.econbiz.de/10011561208

Using support vector semiparametric regression to estimate the effects of pricing on brand substitution

Martínez-Ruiz, María Pilar; Mollá Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 533-557

Persistent link: https://www.econbiz.de/10003746194

Designing a predictive performance measurement and control system to maximize customer relationship management success

Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabell; … - In: Journal of marketing channels : ... distribution … 16 (2009) 1, pp. 1-41

Persistent link: https://www.econbiz.de/10003839980

Store attributes leading customer satisfaction with unplanned purchases

Martínez-Ruiz, María Pilar; Blázquez-Resino, Juán José - In: The service industries journal 37 (2017) 5/6, pp. 277-295

Persistent link: https://www.econbiz.de/10011741094

Guest editorial: introduction to special issue on "history of marketing in Spain", part I

Aramendia-Muneta, Maria Elena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014514154