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B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Die Auswahl von Unternehmensberatungen : Klientenverhalten - Beratermarketing
Kohr, Jürgen - 2000
Persistent link: https://www.econbiz.de/10011326989
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Retrospective: compatibility management : customer-to-customer relationships in service environments
Martin, Charles L. - In: The journal of services marketing 30 (2016) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10011445595
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The mediating effects of customers' intimacy perceptions on the trust-commitment relationship
Ponder, Nicole; Holloway, Betsy Bugg; Hansen, John D. - In: The journal of services marketing 30 (2016) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10011445670
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Multiple perspectives on customer relationships : editorial
Heinonen, Kristina - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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Tageszeitungen im Umbruch : Implikationen für das regionale Anzeigenmarketing
Rubens-Laarmann, Anne - In: International - Europäisch - Regional, (pp. 305-327). 2007
Persistent link: https://www.econbiz.de/10003626546
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Productivity, quality and relationship marketing in service operations : a revisit in a new service paradigm
Gummesson, Evert - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 656-662
Persistent link: https://www.econbiz.de/10010395540
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068