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About the Guest Editor Jay Kandampully is an Associate Professor inservices management, UQ Business School, The University of Queensland,Ipswich, Australia, and a visiting Professor at the REIMS ManagementSchool, France. Jay also serves as the Editor of the international journal,Managing Service...
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Facing an increasing competition, service providers are forced to develop trust and commitment in order to stabilize and extend their market position. Based upon a theoretical framework, the paper discusses strategies to provide trust applying appropriate communication instruments. The paper...
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The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
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