Narrow search
Showing 1 - 10 of 26
Cover Image
Evidence on Internet Communication Management Strategies for Luxury Brands
Geerts, Angy - 2011
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media of communication that is basically not selective....
Persistent link: https://www.econbiz.de/10013123136
Cover Image
Evidence on internet communication management strategies for luxury brands
Geerts, Angy; Veg-Sala, Nathalie - In: Global journal of business research : GJBR 5 (2011) 5, pp. 81-94
Persistent link: https://www.econbiz.de/10009897359
Cover Image
Gestion de la cohérence des récits des marques de luxe sur Internet : étude sémiotique et analyse comparée des secteurs de la maroquinerie et de la joaillerie.
Veg-Sala, Nathalie; Geerts, Angy - In: Revue française du marketing (2011) 233, pp. 5-27
Persistent link: https://www.econbiz.de/10009835542
Cover Image
EVIDENCE ON INTERNET COMMUNICATION MANAGEMENT STRATEGIES FOR LUXURY BRANDS
Geerts, Angy; Veg-Sala, Nathalie - In: Global Journal of Business Research 5 (2011) 5, pp. 81-94
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media of communication that is basically not selective....
Persistent link: https://www.econbiz.de/10011205909
Cover Image
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie - In: Qualitative market research : an international journal 17 (2014) 4, pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Cover Image
La gestion des marques de luxe face aux paradoxes de leur développement
Veg-Sala, Nathalie - 2019
Persistent link: https://www.econbiz.de/10012491901
Cover Image
Cluster analysis of luxury brands on the internet
Geerts, Angy - In: International journal of management and marketing … 6 (2013) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10010195007
Cover Image
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie; Roux, Elyette - In: The journal of product & brand management 23 (2014) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Cover Image
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie; Zeitoun, Valérie; Michel, Géraldine - In: Contemporary Trends in European Cooperative Banking : …, (pp. 243-265). 2022
Persistent link: https://www.econbiz.de/10013286542
Cover Image
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie; Roux, Elyette - In: The journal of brand management : an international journal 25 (2018) 5, pp. 436-448
Persistent link: https://www.econbiz.de/10011919441