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Defending market share against a new entrant

Roberts, John H.; Nelson, Charlie J.; Morrison, Pamela D. - In: New directions in corporate strategy, (pp. 89-100). 2000

Persistent link: https://www.econbiz.de/10001565275

Modeling dynamic effects of the marketing mix on market shares

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001772090

La communication collective dans les filières vitivinicoles françaises

Deluze, Aurélie; Lanotte, Hervé - In: Stratégies des territoires vitivinicoles : clusters, …, (pp. 111-123). 2014

Persistent link: https://www.econbiz.de/10010442541

Offensive versus Defensive Marketing : What is the Optimal Spending Allocation?

Martin-Herran, Guiomar - 2011

This article investigates the optimal allocation between offensive and defensive marketing in a dynamic mature market … strategies that allow the competitors to adjust their marketing expenditures as their market shares evolve over time. An … important component of the model is the interaction between offensive and defensive marketing activities, which was not …

Persistent link: https://www.econbiz.de/10013119460

A Quantitative Study of Market Orientation and Organizational Performance of Listed Companies : Evidence from Ghana

Keelson, Solomon A. - 2013

The study is part of a larger research of market orientation, which was conducted to build on previous research, and particularly examined the association between market orientation and business performance in a larger market context, using a synthesis model approach. Using the survey approach...

Persistent link: https://www.econbiz.de/10013089900

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Pricing strategy and methods for business sustainability

Moon, Seung Hyeog - In: International economics & finance journal : (IEFJ) 16 (2021) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10013191798

Demand expansion and elasticity improvement as complementary marketing goals

Halmenschlager, Christine; Mantovani, Andrea; Tröge, … - In: The Manchester School 79 (2011) 1, pp. 145-158

Persistent link: https://www.econbiz.de/10009129769

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure

Koshksaray, Amir Abedini; Quach, Sara; Trinh, Giang; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014373373