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71
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
72
The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
73
Children's socialization in consumption : the role of
marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
74
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
75
Youth identity ownership from a fashion
marketing
perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
76
Do consumers perceive their doctors as influenced by pharmaceutical
marketing
communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
77
Gamification in
marketing
: an empirical study of differences in user psychology among services using gamification
Hamada, Shunya
;
Wakabayashi, Yasunaga
- In:
The Kyoto economic review
83
(
2014
)
1/2
,
pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Saved in:
78
Akzeptanz und Wirkung multimedialer Anwendungen im persönlichen Verkaufsgespräch : ein gestaltungsbezogener Ansatz auf der Grundlage eines umfassenden Kausalmodells am Beispiel der...
Kretschmar, Carsten
-
2004
Persistent link: https://www.econbiz.de/10002161001
Saved in:
79
Born to buy
Schor, Juliet B.
-
2005
-
1. pbk. ed.
Persistent link: https://www.econbiz.de/10003140245
Saved in:
80
Journal of targeting, measurement and analysis for
marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 - 16.2007/08; 17.2009 - 20.2012
Persistent link: https://www.econbiz.de/10002835641
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