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Personalization of the web interface

Wood, Natalie T. - 2002

Persistent link: https://www.econbiz.de/10002654954

Journal of targeting, measurement and analysis for marketing

London [u.a.] : Henry Stewart Publ. - Nachgewiesen 9.2000 - 20.2012

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Komunikacja rynkowa : strategie i instrumenty

Pilarczyk, Bogna (contributor) - 2011

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Empowering emotion : the driving force of share and purchase intentions in viral advertising

Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67

Persistent link: https://www.econbiz.de/10012821765

Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

Persistent link: https://www.econbiz.de/10012670754

Online influencers : healthy food or fake news

Vasconcelos, Catarina; Costa, Renato J. Lopes da; Dias, … - In: International journal of internet marketing and … 15 (2021) 2, pp. 149-175

Persistent link: https://www.econbiz.de/10012512709

Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation

Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17

Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...

Persistent link: https://www.econbiz.de/10012621943

Effect of Drip Marketing on the Advertisement

Singh, Sanjeet - 2015

Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a … pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing …, although other media can also be used. The advantages of drip marketing include the automation and efficiency, as well as the …

Persistent link: https://www.econbiz.de/10013038019

Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120

Review of neuroscience in marketing: areas, emotions and tools

Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100

Persistent link: https://www.econbiz.de/10012887908