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Political market orientation a...
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Henneberg, Stephan
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
Saved in:
2
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
3
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
4
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
Saved in:
5
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
Saved in:
6
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
Saved in:
7
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
8
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
9
Political market orientation : an introduction
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009228951
Saved in:
10
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009267708
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