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West African immigrants’ perceptions of advertising in general and impact on buying decisions

Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185

Persistent link: https://www.econbiz.de/10009566968

Frustration theory : toward an understanding of keyword search effectiveness and consumer responses

Sun, Qingyun; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 35-48

Persistent link: https://www.econbiz.de/10009231295

Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level

Van Steenburg, Eric; Spears, Nancy - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 597-610

Persistent link: https://www.econbiz.de/10009232998

Understanding Web Home Page Perception

Singh, Surendra - 2016

A home page is the gateway to an organization's Web site. To design effective Web home pages, it is necessary to understand the fundamental drivers of user's perception of Web pages. Not only do designers have to understand potential users' frame of mind, they also have at their choosing a...

Persistent link: https://www.econbiz.de/10012993528

How preexisting beliefs and message involvement drive charitable donations : an integrated model

Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251

Persistent link: https://www.econbiz.de/10012798648

Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response

Spears, Nancy; Stafford, Marla Royne; Van Steenburg, Eric - In: Journal of promotion management : JPM 19 (2013) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10009738247

Schema-ing with color and temperature : the effects of color-temperature congruity and the role of non-temperature associations

Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238334

Liar, liar, my size is higher : how retailer context influences labeled size believability and consumer responses to vanity sizing

Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 34 (2017), pp. 185-192

Persistent link: https://www.econbiz.de/10011629050

Three peas in the pod of consumer imagination : purchase task, involvement, and ad information

Spears, Nancy; Ketron, Seth; Ngamsiriudom, Waros - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 527-537

Persistent link: https://www.econbiz.de/10011580945

Overcoming information overload in retail environments : imagination and sales promotion in a wine context

Ketron, Seth; Spears, Nancy; Dai, Bo - In: Journal of retailing and consumer services 33 (2016), pp. 23-32

Persistent link: https://www.econbiz.de/10011598538

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