Similar Search Results - EconBiz

Determinants of eco-socially conscious consumer behavior toward alternative fuel vehicles

Saleem, Muhammad Abid; Eagle, Lynne; Low, David - In: Journal of Consumer Marketing 38 (2021) 2, pp. 211-228

Purpose: Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to...

Persistent link: https://www.econbiz.de/10012540650

The games marketers play : perspectives on marketing communication, self-regulation and game theory

Schumacher, Christoph; Bulmer, Sandy; Eagle, Lynne C. - 2005

Persistent link: https://www.econbiz.de/10003332093

The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications

Hawkins, Jacinta; Arin, Kerim Peren; Rose, Lawrence Craig; … - 2008

Persistent link: https://www.econbiz.de/10003792323

A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, Lynne C. (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003792325

Medicalization and marketing

Brennan, Ross; Eagle, Lynne C.; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-22

Persistent link: https://www.econbiz.de/10003955546

Regulation of nutrition and health claims in advertising

Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10003688979

School-based health communication : exploring the home-school partnership

Hawkins, Jacinta; Bulmer, Sandy; Rose, Lawrence Craig; … - 2006

Persistent link: https://www.econbiz.de/10003582843

Persuading young consumers to make healthy nutritional decisions

Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655

Persistent link: https://www.econbiz.de/10008654293

Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science

Eagle, Lynne C.; Case, Peter; Low, David R. - In: Contemporary issues in social marketing, (pp. 21-40). 2013

Persistent link: https://www.econbiz.de/10011431900

Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media

Eagle, Lynne C.; Morey, Yvette; Dahl, Stephan - In: Current insights and future trends : [extended versions …, (pp. 237-247). 2012

Persistent link: https://www.econbiz.de/10009748096

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