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Relevance of social marketing in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy; Eagle, Lynne C.; Whittaker, Maxine - In: Broadening cultural horizons in social marketing : …, (pp. 181-210). 2021
Persistent link: https://www.econbiz.de/10012317870
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Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel; Eagle, Lynne C. - In: Broadening cultural horizons in social marketing : …, (pp. 281-293). 2021
Persistent link: https://www.econbiz.de/10012317920
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
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IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
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Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278
Persistent link: https://www.econbiz.de/10008270926
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The Encyclopaedic Dictionary of Marketing
Eagle, Lynne - In: Journal of marketing communications 15 (2009) 5, pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne; Ellis, Nick; Higgins, Matthew - In: Journal of marketing management : MM 26 (2010) 13, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929