//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mapping the unarticulated pote...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
29
Brand management
14
Markenführung
14
Marketing management
11
Marketingmanagement
11
Brand
9
Markenartikel
9
Großbritannien
8
United Kingdom
8
Neuseeland
7
New Zealand
7
Target group
7
Youth
7
Zielgruppe
7
B-to-B-Marketing
6
Brand image
6
Business-to-business marketing
6
Jugendliche
6
Markenimage
6
Credibility
5
Glaubwürdigkeit
5
Innovation
5
Qualitative research
5
Animals
4
Australia
4
Australien
4
Culture
4
Innovation management
4
Innovationsmanagement
4
Knowledge
4
Kultur
4
Market research
4
New product development
4
Personality psychology
4
Persönlichkeitspsychologie
4
Produktentwicklung
4
Tiere
4
Wissen
4
Authenticity
3
more ...
less ...
Online availability
All
Undetermined
52
Free
3
Type of publication
All
Article
144
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
13
Book section
13
research-article
8
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
conceptual-paper
3
review-article
3
technical-paper
3
non-article
2
Aufsatzsammlung
1
Festschrift
1
Interview
1
Lehrbuch
1
Textbook
1
review
1
more ...
less ...
Language
All
English
104
Undetermined
48
Author
All
Beverland, Michael B.
77
Shankar, Avi
55
Nuttall, Peter
22
Farrelly, Francis
14
Goulding, Christina
14
Lindgreen, Adam
12
Tinson, Julie
12
Canniford, Robin
11
Elliott, Richard
11
Farrelly, Francis J.
6
Cankurtaran, Pinar
5
Cova, Bernard
5
Lim, Elison Ai Ching
5
Veer, Ekant
5
Bove, Liliana L.
4
Fitchett, James A.
4
Micheli, Pietro
4
Napoli, Julie
4
Sands, Sean
4
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Karpen, Ingo O.
3
Mamali, Elizabeth
3
Oppewal, Harmen
3
Wilner, Sarah J. S.
3
Yap, Jo En
3
Al-Mutawa, Fajer Saleh
2
Arnold, Sally
2
Carless, Luke
2
Crockford, Lily
2
Dickinson, Sonia J.
2
Finnamore, Katie
2
Gemser, Gerda
2
Hingley, Martin K.
2
Kates, Steven M.
2
Kozinets, Robert
2
Moskvin, Alexander
2
Naidoo, Rajani
2
Nancarrow, Clive
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
22
Industrial marketing management : the international journal for industrial and high-tech firms
12
Qualitative Market Research: An International Journal
11
Marketing theory
7
European Journal of Marketing
6
European journal of marketing : EJM
6
Journal of business research : JBR
6
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
Design management review
3
Journal of Consumer Research
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Psychology & marketing
3
Annals of tourism research : ATR ; a social sciences journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Assembling consumption : researching actors, networks and markets
1
Consumer culture theory
1
Entrepreneurship & Regional Development
1
Entrepreneurship and regional development : an international journal
1
Expanding disciplinary space : on the potential of critical marketing
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International Journal of Wine Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Behaviour
1
Journal of Islamic marketing
1
Journal of Management Studies
1
Journal of Product Innovation Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
79
OLC EcoSci
42
Other ZBW resources
23
RePEc
7
BASE
1
Showing
1
-
10
of
152
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"It’s not easy living a sustainable lifestyle" : how greater knowledge leads to dilemmas, tensions and paralysis
Longo, Cristina
;
Shankar, Avi
;
Nuttall, Peter
- In:
Journal of business ethics : JOBE
154
(
2019
)
3
,
pp. 759-779
Persistent link: https://www.econbiz.de/10011993724
Saved in:
2
QUALITATIVE - Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies
Nuttall, Peter
;
Shankar, Avi
;
Beverland, Michael B
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 153-167
Persistent link: https://www.econbiz.de/10008993726
Saved in:
3
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
4
Reframing critical marketing
Shankar, Avi
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
Saved in:
5
Reframing crtitical marketing
Shankar, Avi
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 45-60)
.
2013
Persistent link: https://www.econbiz.de/10010199669
Saved in:
6
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
7
Sustainable eating : mainstreaming plant-based diets in developed economies
Beverland, Michael B.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10010402627
Saved in:
8
Building brand authenticity
Beverland, Michael B.
- In:
The definitive book of branding
,
(pp. 110-131)
.
2014
Persistent link: https://www.econbiz.de/10010417821
Saved in:
9
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
10
Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->