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Semantic anchoring in sequential evaluations of vices and virtues
Chernev, Alexander - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 761-774
Persistent link: https://www.econbiz.de/10008856984
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The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander - In: Journal of marketing research : JMR 45 (2008) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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Product assortment and consumer choice : an interdisciplinary review
Chernev, Alexander - 2012
Persistent link: https://www.econbiz.de/10009549036
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Begrenzt rational
Chernev, Alexander - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 16-17
Persistent link: https://www.econbiz.de/10009619152
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Essential marketing : frameworks and concepts ; a reference guide to marketing analysis
Chernev, Alexander - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003274178
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander - In: GfK marketing intelligence review 3 (2011) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009893824
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The framework for marketing management
Chernev, Alexander - In: Kellogg on marketing : the marketing faculty of the …, (pp. 33-50). 2023
Persistent link: https://www.econbiz.de/10014283151
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Building strong brands
Chernev, Alexander - In: Kellogg on marketing : the marketing faculty of the …, (pp. 169-187). 2023
Persistent link: https://www.econbiz.de/10014283165
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Strategic marketing analysis
Chernev, Alexander - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004896936