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An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization
Notarantonio, Elaine M.; Quigley, Charles J. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10003882301
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Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Mainwaring, Susan; Skinner, Heather - In: The marketing review 9 (2009) 3, pp. 231-242
Persistent link: https://www.econbiz.de/10003883391
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Hochschulmarketing : Aufgabenfelder und Institutionalisierung im Zeitalter des Medienbruches
Olbrich, Rainer; Albrecht, Patric - 2009
Persistent link: https://www.econbiz.de/10003885156
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Public Management : das EU-Konzept der Dienstleistungen von allgemeinem Interesse
Kirk, Wolfgang - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003885586
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Word of mouth marketing and international adoption agencies
Boyd Posey, Kristen; Yarborough Layden, Deborah; Neuby, … - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10003889857
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Applying marketing in management and modernization strategies of public services : cases of study in South of Chile hospitals
Riveros Sudy, Jorge Alejandro - In: International review on public and nonprofit marketing … 6 (2009) 2, pp. 181-183
Persistent link: https://www.econbiz.de/10003889871
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Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more money
Levinson, Jay Conrad - 2010
Persistent link: https://www.econbiz.de/10003889980
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Stakeholder relationship management in multi-sector innovations
Hansen, John D.; Bunn, Michele D. - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 196-217
Persistent link: https://www.econbiz.de/10003891261
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ASBL et activités marchandes
Coipel, Michel (contributor); Davagle, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892307
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Third sector research
Taylor, Rupert (ed.) - 2010
Persistent link: https://www.econbiz.de/10003893082