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The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu; Lee, Tzong-ru - In: International journal of management & enterprise … 5 (2008) 3, pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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Cosmopolitanism, consumer ethnocentrism, and materialism : an eight-country study of antecedents and outcomes
Cleveland, Mark; Laroche, Michael; Papadopoulos, Nicolas G. - In: Journal of international marketing 17 (2009) 1, pp. 116-146
Persistent link: https://www.econbiz.de/10003859529
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Challenging the conceptualization and measurement of distance and international experience in entry mode choice research
Dow, Douglas; Larimo, Jorma - In: Journal of international marketing 17 (2009) 2, pp. 74-98
Persistent link: https://www.econbiz.de/10003891584
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine - 2010
Persistent link: https://www.econbiz.de/10003870974
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Texts and localization
Norlyk, Birgitte - In: Meanings and messages : intercultural business communication, (pp. 77-96). 2006
Persistent link: https://www.econbiz.de/10008697311
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.; Stanaland, Andrea J. S.; Williams, Jerome D. - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
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The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin; Karande, Kiran; Zhou, Dongsheng - In: Journal of business ethics : JOBE 88 (2009), pp. 453-471
Persistent link: https://www.econbiz.de/10003958835