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Relational benefits and loyalty in retailing : an inter-sector comparison

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509

Persistent link: https://www.econbiz.de/10009521980

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

Relational benefits, value, and satisfaction in the relationships between service companies

Ruiz-Molina, María-Eugenia; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011289298

Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector

Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150

Persistent link: https://www.econbiz.de/10011312536

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851

Persistent link: https://www.econbiz.de/10009688552

Relationship and market conditions : outcomes in marketing channels

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene - In: Journal of business-to-business marketing 19 (2012) 4, pp. 289-308

Persistent link: https://www.econbiz.de/10009714673

Heterogeneity analysis in the university context : a proposal based on service quality perceptions

Fuentes Blasco, Maria; Gil Saura, Irene; Moliner … - In: Cases on innovations in educational marketing : …, (pp. 25-45). 2011

Persistent link: https://www.econbiz.de/10009406232

Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

Persistent link: https://www.econbiz.de/10009410716

Retail innovativeness : importance of ICT and impact on consumer behaviour

Gil Saura, Irene; Ruiz Molina, María Eugenia; … - In: Handbook of research on retailer-consumer relationship …, (pp. 384-403). 2014

Persistent link: https://www.econbiz.de/10010380111