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The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
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R&D investment, business performance, and moderating role of Guanxi : evidence from China
Guo, Chiquan; Sarkar, Sudipto; Zhu, Jing; Wang, Yong Jian - In: Industrial marketing management : the international … 91 (2020), pp. 55-63
Persistent link: https://www.econbiz.de/10012421619
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Green supply chain management in an emerging economy : prioritising critical success factors using grey-permutation and genetic algorithm
Yazdi, Amir Karbassi; Wang, Yong Jian; Komijan, Alireza … - In: International journal of logistics systems and … 36 (2020) 2, pp. 199-223
Persistent link: https://www.econbiz.de/10012252843
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Distributor orientation and channel profitability for manufacturing-centered SMEs : moderating role of competitive intensity and coordinative intensity
Guo, Chiquan; Wang, Yong Jian; Zhu, Ying - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10011643911
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Logistics cost sharing in supply chains involving a third-party Iogistics provider
Jiang, Lin; Wang, Yong Jian; Liu, Dongmei - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 207-230
Persistent link: https://www.econbiz.de/10011665836
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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Competing in an emerging market : antecedents and consequences of market orientation and the role of environmental factors
Guo, Chiquan; Kulviwat, Songpol; Zhu, Jing; Wang, Yong Jian - In: Journal of strategic marketing 27 (2019) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10012202457
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Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian; LaPlaca, Peter J.; Guo, Chiquan; Hao, … - In: Journal of managerial issues : JMI 29 (2017) 4, pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
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Analyzing organizational citizenship behavior in Mexico : a collectivist perspective
Baeza, Miguel A.; Wang, Yong Jian; Wang, Valerie Lynette - In: Global business and organizational excellence : a … 37 (2017) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011780264