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An application of game theory...
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An application of game theory to shape e-tailing strategies
Lee, Min-Young
- In:
International journal of electronic marketing and …
4
(
2011
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009878537
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2
Segmenting online auction consumers
Lee, Min-young
;
Kim, Youn-kyung
;
Kim, Hye-yŏng
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003726294
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3
Corporate social responsibility : a review of the top 100 US retailers
Lee, Min-young
;
Fairhurst, Ann
;
wesley, Scarlett
- In:
Corporate reputation review : an international journal
12
(
2009/10
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10003870143
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4
Emotional loyalty and share of wallet: a contingency approach
Kim, Hye-yŏng
;
Lee, Min-young
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 333-339
Persistent link: https://www.econbiz.de/10008654251
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5
The importance of self-service kiosks in developing consumers' retail patronage intentions
Lee, Hyun-joo
;
Fairhurst, Ann E.
;
Lee, Min-young
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
6
,
pp. 687-701
Persistent link: https://www.econbiz.de/10009525047
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6
The influence of gender and culture on Generation Y consumer decision making styles
Solka, Anna
;
Jackson, Vanessa
;
Lee, Min-young
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10009314455
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7
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
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8
The role of perceived consumer effectiveness and motivational attitude on socially responsible purchasing behavior in South Korea
Wesley, Scarlett C.
;
Lee, Min-young
;
Kim, Eun Young
- In:
Journal of global marketing
25
(
2012
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009617930
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9
Adventure versus gratification : emotional shopping in online auctions
Lee, Min-young
;
Kim, Youn-kyung
;
Lee, Hyun-joo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 49-70
Persistent link: https://www.econbiz.de/10009718552
Saved in:
10
Factors influencing small tourism business performance : the case of Central Kentucky, United States
Brown, Desmond
;
Spillman, Kim
;
Lee, Min-Young
;
Lu, Ying …
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 768-789
Persistent link: https://www.econbiz.de/10010473467
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