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Andere Länder, andere Sitten : mit Ethnomarketing die Zielgruppe der Migranten erreichen
Gözüakca, Burhan - In: Zielgruppen im Konsumentenmarketing : …, (pp. 59-73). 2014
Persistent link: https://www.econbiz.de/10010246156
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus, II - 2013
Persistent link: https://www.econbiz.de/10009783756
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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The impact of ethnicity on luxury perception : the case of Singapore’s Generation Y
Timperio, Giuseppe; Tan, Kay Chuan; Fratocchi, Luciano; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10011562889
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The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo - In: Journal of advertising research 54 (2014) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
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Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 3, pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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Should you sell that product?
Fairchild, Gregory - In: Harvard business review : HBR 93 (2015) 1/2, pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.; Bates, Kenneth; Somasundaram, T. - In: Journal of advertising research 54 (2014) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
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From segments and lifestyles to communities-light : identifying Islamic sub-cultures in the Netherlands
Mossinkoff, Marco; Corstanje, Charlotte - In: Journal of Islamic marketing : JIMA 2 (2011) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10009268751
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Are they all daredevils? : introducing a participation typoloy for the consumption of lifestyle sports in different settings
Salome, Lotte; Bottenburg, Maarten van - In: European Sport management quarterly : ESMQ 12 (2012) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10009514813