This study examines unique characteristics of newly-minted businesses and outlines emerging challenges for starting a new business during a pandemic. Business origination more than tripled in 2020 compared to 2019 and is on track to set another record in 2021. While 'covidginated' businesses are...

Producing reliable sales forecasts for new products is notoriously difficult. Traditional surveys have been popular for decades but they are relatively cumbersome and expensive to implement. Use of readily available data from social networks is becoming increasingly popular. Can the customer...

Traditional marketing media have been losing their effectiveness and digital marketing spend is on the rise. The author discusses and demarcates incognito, exposed, and unveiled social media campaigns that marketers have been utilizing in order to improve ROI, and illustrates the increasing...

The authors examine differences in movies directed by men versus women. Drawing from a broad sample of almost 5,000 movies, the authors conduct an in-depth thematic variation analysis, and also explore the differences in movies directed by men versus women by examining budgets, film length, and...

Purpose – The purpose of this paper is to integrate the distinctive streams of research on market orientation, quality orientation, and organizational mindfulness, and examine the mediating role of mindful marketing between market orientation and quality orientation, and their linkages to two...