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Pester power : a battle of wil...
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Issue 4 - Special Issue: Marketing to Children - Children's Understanding of Television Advertising Intent
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
19
(
2003
)
3-4
,
pp. 411-432
Persistent link: https://www.econbiz.de/10006968791
Saved in:
2
The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
18
(
2002
)
5-6
,
pp. 481-500
Persistent link: https://www.econbiz.de/10006973502
Saved in:
3
Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
27
(
2011
)
5
,
pp. 561-582
Persistent link: https://www.econbiz.de/10008995015
Saved in:
4
Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
27
(
2011
)
5
,
pp. 561-582
Persistent link: https://www.econbiz.de/10008997399
Saved in:
5
Exploring children's understanding of television advertising - beyond the advertiser's perspective
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
European journal of marketing : EJM
42
(
2008
)
11
,
pp. 1203-1223
Persistent link: https://www.econbiz.de/10008136395
Saved in:
6
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
7
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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8
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
9
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10009896818
Saved in:
10
The Implications of the Internet on the Advertising Agency-Client Relationship
Durkin, Mark
;
Lawlor, Margaret-Anne
- In:
The service industries journal
21
(
2001
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10006277308
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