Similar Search Results

Implications of "online display advertising : targeting and obtrusiveness"

Goldfarb, Avi; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 413-415

Persistent link: https://www.econbiz.de/10009160804

Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker

Matwyshyn, Andrea M. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 409-412

Persistent link: https://www.econbiz.de/10009160811

Online display advertising : targeting and obtrusiveness

Goldfarb, Avi; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 389-404

Persistent link: https://www.econbiz.de/10009160816

Consumer mind-sets and attitudes towards online marketing messages

Sääksjärvi, Maria; Pol, Gratiana - In: International journal of internet marketing and … 4 (2007) 1, pp. 26-36

Persistent link: https://www.econbiz.de/10003560197

British consumers' attitudes and acceptance of mobile advertising

Laforet, Sylvie; Limahelu, Hannah - In: Emerging topics and technologies in information sytems, (pp. 165-179). 2009

Persistent link: https://www.econbiz.de/10003815376

Online Display Advertising : Targeting and Obtrusiveness

Goldfarb, Avi; Tucker, Catherine E. - 2014

We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing an ad’s obtrusiveness independently increase purchase intent. However, in combination these two strategies are...

Persistent link: https://www.econbiz.de/10014195532

Why we ignore social networking advertising

Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10009503730

Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers

Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768

Persistent link: https://www.econbiz.de/10003757436

Web users' perceptions of and attitudes toward online advertising formats

Burns, Kelli S.; Lutz, Richard J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 281-301

Persistent link: https://www.econbiz.de/10003739599

Dynamic pricing and advertising for web content providers

Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944

Persistent link: https://www.econbiz.de/10003839067

1
2
3
4
5
6
7
8
9
10
Next
Last