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Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives

Zasuwa, Grzegorz - In: Journal of business research : JBR 69 (2016) 9, pp. 3714-3719

Persistent link: https://www.econbiz.de/10011515243

Containing cause-related marketing skepticism : a comparison across donation frame types

Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10011552367

Choice of cause in cause-related marketing

Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139

Persistent link: https://www.econbiz.de/10009782925

It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers

Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49

Persistent link: https://www.econbiz.de/10011293445

Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households

Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146

Persistent link: https://www.econbiz.de/10012796460

The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants

Hanks, Lydia; Line, Nathaniel D.; Mattila, Anna S. - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 547-562

Persistent link: https://www.econbiz.de/10011577824

The spillover effect of CSR initiatives on consumer attitude and purchase intent : the role of customer-company identification with the moderating effect of awareness

Chaudary, Samra; Ali, Muhammad - In: Pakistan journal of commerce and social sciences 10 (2016) 2, pp. 368-387

The purpose of the study is to contribute in the literature of Corporate Social Responsibility (CSR) by analyzing how well the customers identifies themselves with the ethics and values of the company i.e. various CSR activities (Sponsorship, Cause-Related Marketing and Philanthropy) and its...

Persistent link: https://www.econbiz.de/10011929304

The effect of corporate social responsibility reputation on consumer support for cause-related marketing

Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707

Persistent link: https://www.econbiz.de/10012199778

Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of electronic marketing and … 14 (2023) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10014310002

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10010431557

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