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Do consumers benefit from private label development?

Sckokai, Paolo; Soregaroli, Claudio - 2006

,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent …

Persistent link: https://www.econbiz.de/10009445569

Marketing and pricing dynamics in the presence of structural breaks - the Hungarian pork market

Bakucs, Lajos Zoltan; Ferto, Imre - 2006

The study of marketing margins and price transmission on various commodity markets hasbeen a popular research topic of …. Homogeneity testsare rejected, suggesting a mark-up pricing strategy. Price transmission modelling suggeststhat, price …

Persistent link: https://www.econbiz.de/10009445581

Do Sales Matter? An Exploration of Price Discounting in UK Food Retailing

Lloyd, Tim A.; Morgan, C. Wyn; McCorriston, Steve; … - International Association of Agricultural Economists - IAAE - 2009

This paper assesses the impact of promotional activity in the prices of food products on supermarket shelves. The study analyses a unique, high frequency panel of supermarket prices consisting of over 230,000 weekly price observations on around 500 products in 15 categories of food stocked by...

Persistent link: https://www.econbiz.de/10010913526

Optimal Search for Product Information

Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056

importance/informativeness of each attribute. We discuss optimal pricing, the impact of consumer search on profits and social …>This paper was accepted by Pradeep Chintagunta, marketing.</i> …

Persistent link: https://www.econbiz.de/10010990569

Vertical Differentiation with Variety-Seeking Consumers

Zeithammer, Robert; Thomadsen, Raphael - In: Management Science 59 (2013) 2, pp. 390-401

, and the greater price flexibility from these discounts does not necessarily reduce profits relative to simple unit pricing …. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …

Persistent link: https://www.econbiz.de/10010990592

Simple Economics of the Price-Setting Newsvendor Problem

Salinger, Michael; Ampudia, Miguel - In: Management Science 57 (2011) 11, pp. 1996-1998

The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative...

Persistent link: https://www.econbiz.de/10010990627

Promotion Dynamics

Neslin, Scott A.; Heerde, Harald J. van - In: Foundations and Trends(R) in Marketing 3 (2009) 4, pp. 177-268

Promotions affect sales after the immediate sales bump. In other words, they have dynamic effects on consumer purchase behavior outside the period of the promotional offer. The objective of this monograph is to present a comprehensive overview of the various dynamic effects of promotions. We...

Persistent link: https://www.econbiz.de/10010990858

To commit or not to commit : revisiting quantity vs. price competition in a differentiated industry

Nasser, Sherif; Turcic, Danko - In: Management science : journal of the Institute for … 62 (2016) 6, pp. 1719-1733

Persistent link: https://www.econbiz.de/10011502604

Cardinality bundling with Spence-Mirrlees reservation prices

Wu, Jianqing; Tawarmalani, Mohit; Kannan, Karthik N. - In: Management science : journal of the Institute for … 65 (2019) 4, pp. 1891-1908

Persistent link: https://www.econbiz.de/10012022676

The impact of price-based and new product promiotions on fast food restaurant sales and stock prices

Mathe-Soulek, Kimberly; Krawczyk, Matt; Harrington, … - In: Journal of food products marketing 22 (2016) 1, pp. 100-117

Persistent link: https://www.econbiz.de/10011560851