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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
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Serial product evaluations online : a three-factor model of leadership, fluency and tedium during product search
Maier, Erik - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 558-579
Persistent link: https://www.econbiz.de/10012152463
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Dual decision processes : retrieving preferences when some choices are automatic
Cerigioni, Francesco - 2019
Persistent link: https://www.econbiz.de/10012169788
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie; Duhachek, Adam; Whitler, Kimberly - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
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When trust comes easy : articulatory fluency increases transfers in the trust game
Zürn, Michael; Topolinski, Sascha - In: Journal of economic psychology : research in economic … 61 (2017), pp. 74-86
Persistent link: https://www.econbiz.de/10011757105
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Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloß, Monika; Kuehnl, Christina - In: Psychology & marketing 34 (2017) 10, pp. 931-945
Persistent link: https://www.econbiz.de/10011759124
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Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
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The positive effect of contextual image backgrounds on fluency and liking
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 40 (2018), pp. 109-116
Persistent link: https://www.econbiz.de/10011801811