marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …

this phenomenon, it has largely been ignored in the marketing science literature. We present a conceptual and operational … product on the actions of manufacturers as well as complementors. In addition, we incorporate marketing-mix effects on … technologies, as a function of marketing-mix effects and exogenously specified regulatory scenarios. The modeling framework is of …

other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …

marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …