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Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 815-828

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Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 555-570

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Sela, Aner; Berger, Jonah; Liu, Wendy - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 941-951

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Berger, Jonah; Heath, Chip - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 121-134

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Berger, Jonah; Fitzsimons, Grinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14

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Wheeler, S.Christian; Berger, Jonah - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 357-368

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Berger, Jonah; Draganska, Michaela; Simonson, Itamar - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 460-472

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Berger, Jonah; Schwartz, Eric M - In: Journal of marketing research : JMR 48 (2011) 5, pp. 869-881

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Berger, Jonah - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 6, pp. 16-17

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Berger, Jonah - In: Harvard business review : HBR (2012), pp. 16-17

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