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Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Journal of marketing research : JMR 54 (2017) 3, pp. 447-463

Persistent link: https://www.econbiz.de/10011697464

Beyond beauty : design symmetry and brand personality

Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98

Persistent link: https://www.econbiz.de/10011842176

Speaking for "free" : word of mouth in free- and paid-product settings

Bond, Samuel D.; He, Stephen X.; Wen, Wen - In: Journal of marketing research 56 (2019) 2, pp. 276-290

Persistent link: https://www.econbiz.de/10012177333

Word-of-mouth and the forecasting of consumption enjoyment

He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 464-482

Persistent link: https://www.econbiz.de/10010181345

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

He, Stephen X.; Bond, Samuel D. - In: Journal of Consumer Research 41 (2015) 6, pp. 1509-1509

The widespread availability of online word of mouth (WOM) enables modern consumers to assess not only the opinions of others about products and services, but also the extent to which those opinions are consistent or dispersive. Despite longstanding calls for greater understanding of mixed...

Persistent link: https://www.econbiz.de/10011196628

A theoretical framework for goal-based choice and for prescriptive analysis

Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254

Persistent link: https://www.econbiz.de/10003774308

Individual decision-making

Russo, J. Edward; Carlson, Kurt A. - In: Handbook of marketing, (pp. 371-408). 2006

Persistent link: https://www.econbiz.de/10003335148

Unrealistically optimistic consumers : a selective hypothesis testing account for optimism in predictions of future behavior

Tanner, Robin J.; Carlson, Kurt A. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 810-822

Persistent link: https://www.econbiz.de/10003807423

Benefits leader reversion : how a once-preferred product recaptures its standings

Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797

Persistent link: https://www.econbiz.de/10003927142

Leader-focused search : the impact of an emerging preference on information search

Carlson, Kurt A.; Guha, Abhijit - In: Organizational behavior and human decision processes : … 115 (2011) 1, pp. 133-141

Persistent link: https://www.econbiz.de/10009007171