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The Financial Rewards of New P...
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ECONIS (ZBW)
104
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44
RePEc
28
Other ZBW resources
3
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141
The Market Evolution and Sales Takeoff of Product Innovations
Agarwal, Rajshree
;
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
48
(
2002
)
8
,
pp. 1024-1041
Persistent link: https://www.econbiz.de/10006086586
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142
An Analysis of Product Lifetimes in a Technologically Dynamic Industry
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
44
(
1998
)
6
,
pp. 763-775
Persistent link: https://www.econbiz.de/10006098562
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143
A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.
;
Bayus, Barry L.
- In:
European journal of marketing : EJM
28
(
1994
)
2
,
pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
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144
High-Definition Television: Assessing Demand Forecasts for a Next Generation Consumer Durable
Bayus, Barry L.
- In:
Management science : journal of the Institute for …
39
(
1993
)
11
,
pp. 1319-1333
Persistent link: https://www.econbiz.de/10006106510
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145
RESEARCH NOTES AND COMMUNICATIONS - An Empirical Analysis of Firms' Product Line Decisions
Putsis Jr, William P.
;
Bayus, Barry L.
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10006659704
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146
Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Bayus, Barry L.
;
Jain, Sanjay
;
Rao, Ambar G.
- In:
Journal of marketing research : JMR
38
(
2001
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10006659712
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147
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
Bayus, Barry L.
;
Jain, Sanjay
;
Rao, Ambar G.
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10006675257
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148
A Segmentation Model for the Targeted Marketing of Consumer Durables
Bayus, Barry L.
;
Mehta, Raj
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 463-469
Persistent link: https://www.econbiz.de/10006679926
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149
Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
Saved in:
150
A: ORGANIZATIONAL DYNAMICS - Product proliferation: An empirical analysis of product line determinants and market outcomes
Bayus, Barry L.
;
Putsis Jr, William P.
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10006516573
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