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Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
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What makes a brand manager effective?
Cui, Annie Peng; Hu, Michael Y.; Griffith, David A. - In: Journal of business research : JBR 67 (2014) 2, pp. 144-150
Persistent link: https://www.econbiz.de/10010238367
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The association between process and program advertising standardization : an illustration of US multinationals operating in India
Chandra, Aruna; Griffith, David A.; Ryans, John K. - In: New directions in international advertising research, (pp. 67-83). 2002
Persistent link: https://www.econbiz.de/10001785298
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International advertising research: standardization/ adaptation and the future
Ryans, John K.; Griffith, David A. - In: Handbook of research in international marketing, (pp. 294-309). 2003
Persistent link: https://www.econbiz.de/10001803910
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What does it take to get promoted in marketing academia? : understanding exceptional publication productivity in the leading marketing journals
Seggie, Steven H.; Griffith, David A. - In: Journal of marketing 73 (2009) 1, pp. 122-132
Persistent link: https://www.econbiz.de/10003815525
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Emerging themes in international business research
Griffith, David A.; Cavusgil, S. Tamer; Xu, Shichun - In: Journal of international business studies : JIBS ; an … 39 (2008) 7, pp. 1220-1235
Persistent link: https://www.econbiz.de/10003771880
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Rigor in international business research : a review and methodological recommendations
Cavusgil, S. Tamer; Deligonul, Z. Seyda; Griffith, David A. - In: International business scholarship : AIB fellows on the …, (pp. 229-246). 2008
Persistent link: https://www.econbiz.de/10003774166
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A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.; Griffith, David A.; Jain, Subhash C. - In: International business scholarship : AIB fellows on the …, (pp. 279-293). 2008
Persistent link: https://www.econbiz.de/10003774188
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Governance decisions for the offshore outsourcing of new product development in technology intensive markets
Griffith, David A.; Harmancioglu, Nukhet; Droge, Cornelia - In: Journal of world business : JWB 44 (2009) 3, pp. 217-224
Persistent link: https://www.econbiz.de/10003865725
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Lock-in situations in supply chains : a social exchange theoretic study of sourcing arrangements in buyer-supplier relationships
Narasimhan, Ram; Nair, Anand; Griffith, David A.; … - In: Journal of operations management 27 (2009) 5, pp. 374-389
Persistent link: https://www.econbiz.de/10003890335