Recently, Berger & Fitzsimons (2008) showed that conceptual fluency effects could spread to concepts sharing a second-level relation (e.g., priming “dog” can activate “cat,” which can increase the evaluation of the brand Puma). In three laboratory studies we found weak evidence for the...

The Moral Machine Experiment (MME) reported large-scale public opinion about how AVs should make ethical decisions (e.g., how should AVs choose between protecting passengers vs. pedestrians if harm was unavoidable). But several academics and industry practitioners have decreed that such...

Purpose The purpose of this paper is to focus on the potentially positive role of rumors in generating curiosity about new products, and further shows how this prior knowledge through rumors affects consumer responses to subsequent official preannouncements about these products....

Purpose Previous research in the context of feature fit has examined the effects of congruence (i.e. more specifically, the extent to which a new feature and the product are similar in the hedonic-utilitarian benefits they provide to consumers). The purpose of this paper is to examine a second...