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Identifying multiple preference segments from own- and cross-price elasticities

Russell, Gary J. - In: Marketing letters : a journal of research in marketing 4 (1993) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10001136696

Estimating elasticities with PIMS data : methodolog. issues and substantive implications

Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10001040379

The size-rank relationship for market shares of consumer packaged goods

Bae, Young Han; Gruca, Thomas S.; Lim, Hyunwoo; … - In: Applied economics 52 (2020) 54, pp. 5986-5994

Persistent link: https://www.econbiz.de/10012308399

Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Kamakura, Wagner A.; Russell, Gary J. - 1991

Persistent link: https://www.econbiz.de/10004134432

Profiling the reference price consumer

Moon, Sangkil; Russell, Gary J.; Duvvuri, Sri Devi - In: Journal of retailing 82 (2006) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10006604776

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Moon, Sangkil; Russell, Gary J. - In: Management Science 54 (2008) 1, pp. 71-82

Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. The...

Persistent link: https://www.econbiz.de/10009204316

Modeling Multiple Category Brand Preference with Household Basket Data

Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462

Persistent link: https://www.econbiz.de/10006629696

A Relationship Between Market Share Elasticities and Brand Switching Probabilities

Bucklin, Randolph E.; Russell, Gary J.; Srinivasan, V. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 99-113

Persistent link: https://www.econbiz.de/10006671484

Understanding Brand Competition Using Micro and Macro Scanner Data

Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303

Persistent link: https://www.econbiz.de/10006687048

A spatial-choice model for product recommendations ; Report No. 04-120

Moon, Sangkil; Russell, Gary J. - In: MSI reports : working paper series (2004) 4, pp. 73-93

Persistent link: https://www.econbiz.de/10009893425