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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Conjoint analysis: applications
Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017
Persistent link: https://www.econbiz.de/10011634300
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Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu; Umashankar, Nita; Rao, Vithala R. - In: Strategic management journal 37 (2016) 8, pp. 1808-1825
Persistent link: https://www.econbiz.de/10011563944
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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How is manifest branding strategy related to the intangible value of a corporation
Rao, Vithala R.; Agarwal, Manoj Kumar; Dahlhoff, Denise - 2010
Persistent link: https://www.econbiz.de/10003924391
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Issues in predicting the demand for a new technological product
Brockhoff, Klaus; Rao, Vithala R. - 1991
This paper focuses on various issues that need to be considered when an analyst wishes to predict the demand for a new technological product. The interplay of the strategic behavior of the firm, notably with regard to preannouncing the future availability of the new product and the behavior of...
Persistent link: https://www.econbiz.de/10011737642
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Anticipated vs. actual synergy in merger partner selection and post-merger innovation
Rao, Vithala R.; Yu, Yu; Umashankar, Nita - In: Marketing science 35 (2016) 6, pp. 934-952
Persistent link: https://www.econbiz.de/10011617460