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RESEARCH NOTES AND COMMUNICATIONS - A Hierarchical Bayes Model for Assortment Choice
Bradlow, Eric T.; Rao, Vithala R. - In: Journal of marketing research : JMR 37 (2000) 2, pp. 259-268
Persistent link: https://www.econbiz.de/10006662702
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Resources for Research and Pedagogy on New Product Development Processes
Rao, Vithala R. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 185
Persistent link: https://www.econbiz.de/10006675246
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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Rao, Vithala R.; Agarwal, Manoj K.; Dahlhoff, Denise - In: Journal of marketing 68 (2004) 4, pp. 126-141
Persistent link: https://www.econbiz.de/10005925201
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.; Agarwal, Manoj Kumar; Dahlhoff, Denise - In: MSI reports : working paper series (2003) 4, pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
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Conjoint measurement for quantifying judgemental data
Green, Paul E.; Rao, Vithala R. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
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Multidimensional scaling and individual differences
Green, Paul E.; Rao, Vithala R. - In: Journal of marketing research : JMR 8 (1971) 1, pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
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Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul E.; Rao, Vithala R. - 1972
Persistent link: https://www.econbiz.de/10002542809
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A Bayesian approach to test market selection
Rao, Vithala R.; Winter, Frederick W. - In: Management science : journal of the Institute for … 27 (1981) 12, pp. 1351-1369
Persistent link: https://www.econbiz.de/10002679244
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A balance model for evaluating subsets of multiattributed items
Farquhar, Peter H.; Rao, Vithala R. - In: Management science : journal of the Institute for … 22 (1976) 5, pp. 528-539
Persistent link: https://www.econbiz.de/10002145199