Purpose – The purpose of this article is to investigate the effectiveness of the Supernanny reality television programs in teaching parenting techniques and changing parenting behaviors. Design/methodology/approach – A telephone survey was conducted with a random sample of 400 respondents...

An overview of the relevance of marketing to the public sector is given and three main divisions of the UK public sector are identified. The focus of discussion is how and where marketing can be applied best to the public sector and local authority leisure centres are considered as a case...

Den Wirtschaftsstandort Deutschland zu sichern, heißt, ihn für Investitionen, Industrieansiedlung, Einwohner und Touristen attraktiv zu machen. Die im Social Marketing (vgl. P. Kotler: ID 9/91) und im Non-Profit-Management versierten Autoren schlagen als Konzept zur Revitalisierung...