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Bucklin, Randolph E.
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Trusov, Michael
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19
Rutz, Oliver J.
13
Sismeiro, Catarina
9
Gupta, Sachin
5
Gupta, Sunil
5
Mizik, Natalie
5
Morrison, Donald G.
4
Pauwels, Koen
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Siddarth, S.
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Silva-Risso, Jorge M.
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Decker, Reinhold
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Jamal, Zainab
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3
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Rand, William
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Stephen, Andrew T.
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ECONIS (ZBW)
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11
Commercial use of UPC scanner data : industry and academic perspectives
Bucklin, Randolph E.
;
Gupta, Sunil
-
2007
Persistent link: https://www.econbiz.de/10003538894
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12
Consideration, choice, and classifying loyalty
Terech, Andres
;
Bucklin, Randolph E.
;
Morrison, Donald G.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
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13
Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
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14
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
15
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
16
From decision support to decision automation : a 2020 vision
Bucklin, Randolph E.
;
Lehmann, Donald R.
;
Little, John D.
-
1998
Persistent link: https://www.econbiz.de/10000997625
Saved in:
17
Commercial adoption of advances in the analysis of scanner data
Bucklin, Randolph E.
;
Gupta, Sunil
-
1998
Persistent link: https://www.econbiz.de/10000986731
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18
Games of survival in the US newspaper industry
Bucklin, Randolph E.
- In:
Applied economics
21
(
1989
)
5
,
pp. 631-649
Persistent link: https://www.econbiz.de/10001070434
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19
Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10001136696
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20
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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