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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10009679349
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Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen : eine empirische Untersuchung
Schlegelmilch, Bodo B. - In: Die Betriebswirtschaft : DBW 50 (1990) 3, pp. 365-374
Persistent link: https://www.econbiz.de/10001088289
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Der Zusammenhang zwischen Innovationsneigung und Exportleistung : Ergebnisse e. empir. Unters. in d. dt. Maschinenbauindustrie
Schlegelmilch, Bodo B. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 40 (1988) 3, pp. 227-242
Persistent link: https://www.econbiz.de/10001043631
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Why business schools need radical innovations : drivers and development trajectories
Schlegelmilch, Bodo B. - In: Journal of marketing education : JME 42 (2020) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10012265697
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549
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Juggling Janus - strategy for general managers in an age of paradoxical trends
Pitt, Leyland F.; Schlegelmilch, Bodo B. - In: Journal of general management 33 (2007/08) 3, pp. 69-84
Persistent link: https://www.econbiz.de/10003717475
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Competitive advantage from exposure to multiple national environments : the induced internationalisation of 'born-multidomestic' firms
Lehrer, Mark; Schlegelmilch, Bodo B.; Behnam, Michael - In: European journal of international management : EJIM 3 (2009) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10003825202
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Measuring unethical consumer behavior across four countries
Mitchell, Vince W.; Balabanis, George; Schlegelmilch, … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Journal of international consumer marketing 21 (2009) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
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Innovation and control in the multinational firm: a comparison of political and contingency approaches
Ambos, Björn; Schlegelmilch, Bodo B. - In: Strategic management journal 28 (2007) 5, pp. 473-486
Persistent link: https://www.econbiz.de/10003443035