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A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom
Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20
The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...
Persistent link: https://www.econbiz.de/10014436257
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Performance measurement approach to show the value for the customer in an industrial service network
Ukko, Juhani; Pekkola, Sanna; Saunila, Minna; Rantala, Tero - In: International journal of business performance management 16 (2015) 2/3, pp. 214-229
Persistent link: https://www.econbiz.de/10011317292
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Analysis of attributes creating customer value and loyalty in hospitality industry
Robles, Gabriela; Leyva de Varona, Adolfo - In: International journal of leisure and tourism marketing … 2 (2011) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10009011420
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Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco; Elsner, Ralf - In: European management journal 30 (2012) 1, pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
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The impact of customer value types on customer outcomes for different retail formats
Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.; Villanueva, Julian; Yoo, Shijin - In: Handbook of research on customer equity in marketing, (pp. 178-198). 2015
Persistent link: https://www.econbiz.de/10010483487