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Using small world networks for e-marketing in academia
Hai-Jew, Shalin - In: Remote workforce training : effective technologies and …, (pp. 192-230). 2014
Persistent link: https://www.econbiz.de/10010425486
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Kundenempfehlungsprogramme
Schmitt, Philipp - In: Die Betriebswirtschaft : DBW 71 (2011) 2, pp. 194-198
Persistent link: https://www.econbiz.de/10008936297
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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Understanding value creation and word-of-mouth behaviour at cultural events
Dowell, David; Garrod, Brian; Turner, Jennifer - In: The service industries journal 39 (2019) 7/8, pp. 498-518
Persistent link: https://www.econbiz.de/10012203974
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Exploring the underlying factors of customer value in restaurants : a machine learning approach
Kwon, Wooseok; Lee, Minwoo; Back, Ki-Joon - In: International journal of hospitality management 91 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012389076
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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping; Liao, Ying - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
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Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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Transaction attributes and customer valuation
Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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Foreign market entry strategy
Michalski, Eugeniusz - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 107-117
Persistent link: https://www.econbiz.de/10011339374