Similar Search Results

Psychographic segmentation of youth in the evolving Indian retail market

Narang, Ritu - In: The international review of retail, distribution and … 20 (2010) 5, pp. 535-557

Persistent link: https://www.econbiz.de/10008757951

Mediating role of spirituality and religiosity in relationship between ethnocentrism and purchase intention towards foreign goods

Narang, Ritu - In: International journal of business and emerging markets … 15 (2023) 2, pp. 113-134

Persistent link: https://www.econbiz.de/10014306786

Indefinite quadratic integer bilevel programming problem with bounded variables

Narang, Ritu; Arora, S. R. - In: Opsearch : journal of the Operational Research Society … 46 (2009) 4, pp. 428-448

Persistent link: https://www.econbiz.de/10003973354

Quality of work/life and service quality

Narang, Ritu; Singh, Smita - In: Innovations in services marketing and management : …, (pp. 265-290). 2014

Persistent link: https://www.econbiz.de/10010201155

Challenges and opportunities of e-tailing in emerging economies

Narang, Ritu; Trivedi, Prashant - In: E-retailing challenges and opportunities in the global …, (pp. 49-71). 2016

Persistent link: https://www.econbiz.de/10011506247

Understanding purchase intention towards Chinese products : role of ethnocentrism, animosity, status and self-esteem

Narang, Ritu - In: Journal of retailing and consumer services 32 (2016), pp. 253-261

Persistent link: https://www.econbiz.de/10011556675

Affiliate marketing : experiences of different companies

Narang, Ritu; Trivedi, Prashant - In: Driving traffic and customer activity through affiliate …, (pp. 11-32). 2018

Persistent link: https://www.econbiz.de/10011715392

Psychographic segmentation of youth in the evolving Indian retail market

Narang, Ritu - In: The international review of retail, distribution and … 20 (2010) 5, pp. 535-558

Persistent link: https://www.econbiz.de/10008733312

Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Narang, Ritu - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 133-145

Persistent link: https://www.econbiz.de/10009164561

Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Narang, Ritu - In: Young Consumers 12 (2011) 2, pp. 133-144

Purpose – The current study aims to identify the role of psychographic characteristics in apparel store selection among Indian youth of a tier‐II city. Design/methodology/approach – The research instrument was based on focus group discussions and in‐depth interviews of young people and...

Persistent link: https://www.econbiz.de/10015044275