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1
Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
5
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.
;
Gwebu, Kholekile L.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
Saved in:
8
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
9
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
10
A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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