Okon, Saviour; Efremfon, Akpan; Akang, Akaniyene - 2016
The use of online advertisement in media industry is increasing, and marketing enterprises in Nigeria are more and more … advertising success in Nigeria, and studies that investigate how online advert influences buyers’ decision are relatively scarce … behaviour in Nigeria. A survey approach was adopted to purposively collect data from 200 consumers that must have at any time …