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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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Overweighting private information : three measures, one bias?
Fellner, Gerlinde; Krügel, Sebastian - 2010
for one, where women are more overconfident than men. -- overconfidence ; miscalibration ; signal perception ; cognitive …
Persistent link: https://www.econbiz.de/10008669956
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The effect of emotion on visual attention to information and decision making in the context of informed consent process for clinical trials
Ferrer, Rebecca A.; Stanley, Jennifer Tehan; Graff, Kaitlin - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 245-253
Persistent link: https://www.econbiz.de/10011521464
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A cognitive foundation for perceiving uncertainty
Bohren, J. Aislinn; Hascher, Josh; Imas, Alex; … - 2024
Persistent link: https://www.econbiz.de/10015078774
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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Chinese consumer readings of global and local advertising appeals
Zhou, Nan; Belk, Russel W. - 2009
Persistent link: https://www.econbiz.de/10003785585
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Efficiency of integrated sponsorship advertising
Dudzik, Thade; Gröppel-Klein, Andrea - In: Advertising and communication : proceedings 4th …, (pp. 193-203). 2005
Persistent link: https://www.econbiz.de/10003353801
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252