Electromobility has achieved a significant breakthrough in recent years, and numerous studies have been carried out in this field. However, the focus has mainly been on technical aspects, and current economic analyses and derived policy implications are based on these technical aspects. With the...

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.