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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.; Vorhies, Douglas W.; Mason, Charlotte H. - In: Strategic management journal 30 (2009) 8, pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
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Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.; Katsikeas, Constantine S.; Vorhies, … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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Enhancing consumers' affection for a brand using product design
Kumar, Minu; Townsend, Janell D.; Vorhies, Douglas W. - In: The journal of product innovation management : an … 32 (2015) 5, pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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The impact of product market strategy-organizational culture fit on business performance
Yarbrough, Larry; Morgan, Neil A.; Vorhies, Douglas W. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 555-573
Persistent link: https://www.econbiz.de/10009297203
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A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Vorhies, Douglas W.; Morgan, Neil A. - In: Journal of marketing 67 (2003) 1, pp. 100-115
Persistent link: https://www.econbiz.de/10005937272
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The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.; Harker, Michael; Rao, C.P. - In: European journal of marketing : EJM 33 (1999) 11-12, pp. 1171-1202
Persistent link: https://www.econbiz.de/10006096447
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Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support
Piercy, Nigel F.; Cravens, David W.; Lane, Nikala; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 244-262
Persistent link: https://www.econbiz.de/10006149001
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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.; Vorhies, Douglas W.; Mason, Charlotte H. - In: Strategic management journal 30 (2009) 8, pp. 909
Persistent link: https://www.econbiz.de/10008262077