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Antecedents of loyalty toward rural hospitality enterprises : the moderating effect of the customer's previous experience

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; … - In: International journal of hospitality management 34 (2013), pp. 127-137

Persistent link: https://www.econbiz.de/10009766722

Market orientation as a strategy for the rural tourism sector : its effect on tourist behavior and the performance of enterprises

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; … - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 225-239

Persistent link: https://www.econbiz.de/10009749851

Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; … - In: International journal of hospitality management 31 (2012) 1, pp. 139-151

Persistent link: https://www.econbiz.de/10009406144

Validation of cognitive image dimensions for rural tourist destinations : a contribution to the management of rural tourist destinations

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; … - In: Journal of vacation marketing : an international journal 18 (2012) 4, pp. 261-273

Persistent link: https://www.econbiz.de/10009673776

Value co-creation via information and communications technology

Peña, Ana Isabel Polo; Jamilena, Dolores María Frías; … - In: The Service Industries Journal 34 (2014) 13, pp. 1043-1059

The aims of the present work centre on determining whether co-created value constitutes a competitive advantage for firms, and whether it is capable of influencing consumer behaviour. Applying the service-dominant logic perspective, the work examines the firm's capabilities in the context of its...

Persistent link: https://www.econbiz.de/10010973424

Validation of a market orientation adoption scale in rural tourism enterprises. Relationship between the characteristics of the enterprise and extent of market orientation adoption

Polo Peña, Ana Isabel; Jamilena, Dolores María Frías; … - In: International journal of hospitality management 31 (2012) 1, pp. 139-152

Persistent link: https://www.econbiz.de/10009819231

Impact of customer orientation and ICT use on the perceived performance of rural tourism enterprises

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 272-289

Persistent link: https://www.econbiz.de/10009775416

The effect of customer orientation on smaller sized service firms and on the market : a multilevel application embracing firms and customers

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 2, pp. 566-581

Persistent link: https://www.econbiz.de/10011457297

Value co-creation via information and communications technology

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: The service industries journal 34 (2014) 13, pp. 1043-1059

Persistent link: https://www.econbiz.de/10010412932

Online marketing strategy and market segmentation in the Spanish rural accommodation sector

Polo Peña, Ana Isabel; Frías Jamilena, Dolores María; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 362-379

Persistent link: https://www.econbiz.de/10011450724