Narrow search
Showing 111 - 120 of 173,863
Cover Image
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Cover Image
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Cover Image
Strategic orientations and firm performance : the role of information technology adoption capability
Nugroho, Arif; Prijadi, Ruslan; Kusumastuti, Ratih Dyah - In: Journal of strategy and management 15 (2022) 4, pp. 691-717
Persistent link: https://www.econbiz.de/10013454308
Cover Image
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia; Lew, Yong Kyu - In: International marketing review 40 (2023) 5, pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Cover Image
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon; Chen, Yantai; Ko, Wai Wai - In: Industrial marketing management : the international … 117 (2024), pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Cover Image
Evolving marketing strategies for Swiss SMEs in the ICT sector : a marketing strategy canvas in support of digital transformation
Meyer, Mona A.; Peter, Marc K. - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10015062353
Cover Image
Analyse der spanischen Lebensmittel-Wertschöpfungskette
Briz, Julian; Filipe, Isabel de; Briz, Teresa - In: Was wir morgen essen werden : Herausforderungen und …, (pp. 95-122). 2009
Persistent link: https://www.econbiz.de/10003883559
Cover Image
Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
Cover Image
Is there new evidence to show that product and international diversification influence SME's performance?
Muñoz-Bullón, Fernando; Sanchez-Bueno, Maria J. - In: EuroMed journal of business 6 (2011) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10009235986
Cover Image
Linking market orientation, innovation and performance : an empirical study on small industrial enterprises in Spain
Leal-Rodríguez, Antonio L.; Albort-Morant, Gema - In: Journal of small business strategy 26 (2016) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10011446762