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How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna; Morgan, Neil A. - In: Industrial marketing management : the international … 78 (2019), pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
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The linkages between entrepreneurial orientation, market orientation toward MSMEs performances
Wijayanti, Ariyani Wahyu; Wahyono, Budi; Rozaq, … - In: Global business and finance review 21 (2016) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10011607973
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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The role of business ethics in the relationship between market orientation and business performance
Widana, Gusti O.; Wirjono, Sudarso K.; Purwanegara, … - In: International journal of finance & banking studies : JJFBS 4 (2015) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10011285694
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Marketing strategies for start-up enterprises : conceptual framework to analyse business performance through cross-sectional metrics
Rajagopal, Ananya; Davila, Fernando A. Moya - In: International journal of business innovation and … 21 (2020) 2, pp. 238-258
Persistent link: https://www.econbiz.de/10012175548
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The marketing firm as a metacontingency : revealing the mutual relationships between marketing and finance
Porto, Rafael Barreiros; Foxall, Gordon Robert - In: Journal of organizational behavior management 39 (2019) 3/4, pp. 115-144
Persistent link: https://www.econbiz.de/10012201082