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Linking corporate social responsibility with reputation and brand of the firm
He, Yifan; Lin, Wenfang; Streimikis, Justas - In: Amfiteatru economic : an economic and business research … 21 (2019) 51, pp. 442-460
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of...
Persistent link: https://www.econbiz.de/10012035518
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo; Mirvis, Philip H. - In: Positive design and appreciative construction : from …, (pp. 35-55). 2010
Persistent link: https://www.econbiz.de/10008779160
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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce - In: Corporate communications : an international journal 16 (2011) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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Corporate reputation and brand architecture : the debate
Hasanbegović, Dalija - In: South-east European journal of economics and business 6 (2011) 2, pp. 37-43
Persistent link: https://www.econbiz.de/10009558010
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
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Linking retailer corporate brand and environmental sustainability practices
Miller, Dale; Merrilees, Bill - In: The journal of product & brand management 22 (2013) 7, pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
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Branding and CSR in Indian agribusiness
Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010417734